Common questions about scope, timeline, cost, SEO, and how editors work day to day.
- What does a headless CMS agency actually deliver?
- A headless CMS agency designs the content model, builds the Next.js (or similar) frontend, wires preview and SEO, migrates legacy content when needed, and trains editors so marketing can publish without developer tickets. We stay vendor-agnostic across Strapi, Contentful, Sanity, Builder.io, and Storyblok — the platform follows the workflow, not the other way around.
- How long do headless CMS implementations usually take?
- Most marketing-site headless CMS implementations run 6–12 weeks from discovery to launch. A small site with a few templates and no migration can ship closer to six weeks. Multi-locale rollouts, large WordPress migrations, or complex integrations extend toward twelve weeks or beyond. We give you a week-by-week plan during discovery so there are no surprise delays.
- What does a headless CMS implementation cost?
- Fixed-scope builds start at $3k for focused sites — a handful of templates, one locale, and light migration. Typical marketing builds land between $8k and $15k. Large catalogs, multi-locale content, or heavy custom integrations push higher. We quote after discovery so the estimate reflects your actual page set, content volume, and integrations — not a generic agency rate card.
- Can we keep WordPress as the CMS and go headless?
- Yes. WordPress with WPGraphQL or the REST API is a valid headless backend when editorial teams already know the admin. We also migrate off WordPress to Strapi or SaaS CMS platforms when plugin bloat, performance, or content modeling limits become the bottleneck. The right choice depends on who maintains the CMS long term and whether a phased migration reduces risk.
- How do editors preview drafts before publishing?
- Every headless CMS implementation we ship includes draft preview — usually Next.js draft mode wired to the CMS preview API (Contentful Preview, Strapi draft relations, Sanity preview perspective, or Builder.io preview URLs). Editors click preview in the CMS and see the real front end with unpublished content, not a generic iframe that ignores your components.
- Will a headless site hurt our SEO compared to WordPress?
- No — when the front end is built correctly. Next.js server rendering gives crawlers full HTML, and we implement metadata, canonicals, sitemaps, and JSON-LD as part of the build. Headless often improves Core Web Vitals because you control JS and layout. Rankings still depend on content quality and technical basics; the architecture supports both when implemented with SEO as a requirement, not an afterthought.