Migration
WordPress to Strapi Migration
Replatform WordPress content into Strapi without losing URLs, SEO equity, or editorial sanity — then ship a fast Next.js (or Gatsby) frontend.
Scoped after content audit · often 6–12 weeks
WordPress to Strapi migrations fail when teams treat them as a dump-and-hope export. Content models, media, redirects, and preview have to be designed before scripts run — especially when product catalogs or thousands of pages are involved.
We have migrated WordPress estates into Strapi for headless commerce and marketing sites, including a 30,000+ product catalog move for Trikora with Gatsby and Next.js front ends. The pattern is idempotent imports, slug preservation, batch validation, and a cutover plan editors can actually follow.
If you are stuck on plugin bloat, slow themes, or a content model WordPress cannot express cleanly, a Strapi migration paired with Next.js is often the lowest-risk path to editorial independence and better Core Web Vitals.
What you get
- Content model designed for pages, products, and reusable blocks
- Automated migration scripts with dry-run validation
- 301 redirect map for every legacy URL that moves
- Next.js or Gatsby frontend with preview and SEO metadata
- Editor training on the new Strapi workflow
Related work
E-commerce
Trikora E-commerce Platform
End-to-end headless e-commerce for a Swiss promotional products company — Gatsby and Next.js front ends on Strapi, including a large-scale WordPress-to-Strapi product migration.
Headless CMS
EAZA Public Website
Production of a public-facing website for a European zoo and aquarium association — Gatsby front end, Strapi CMS, and Tailwind CSS with a REST API content layer.
Migration process
- 01
Audit & model
Inventory post types, ACF fields, media, and URL patterns. Design the Strapi schema so editors compose pages from sections — not one giant WYSIWYG field.
- 02
Migrate in batches
Export, transform, and import with idempotent scripts. Spot-check relations and images before the next batch so errors do not compound.
- 03
Frontend & redirects
Ship the new front end against Strapi APIs. Map every old URL to its new destination or a deliberate 301 — then verify in staging before DNS cutover.
- 04
Cutover & train
Flip traffic with a rollback plan. Train editors on draft/publish and document how to add pages without opening a development ticket.
FAQ
- Will we lose Google rankings during a WordPress to Strapi migration?
- Not if redirects, metadata, and crawlable HTML are part of the plan. We preserve slugs where possible, ship a full 301 map, and keep Next.js server rendering so Googlebot sees real content — then monitor Search Console after launch.
- Can you migrate large product catalogs?
- Yes. Trikora moved 30,000+ products from WordPress to Strapi with cart and wishlist flows on the new stack. Catalog size changes batching and validation — not whether the migration is possible.
- Do we have to leave WordPress entirely?
- No. Some teams keep WordPress as a headless backend. We recommend full Strapi (or another headless CMS) when plugin debt, performance, or modeling limits are the real problem — and we say so honestly during discovery.
Let's work together
Tell us about your project. We respond within one business day with a clear scope, timeline, and estimate.