Headless CMS / Visual CMS · Ad Tech / Publishers
Assertive Yield Marketing Site on Builder.io
Full marketing site for Assertive Yield B.V. — Figma to pixel-perfect Tailwind, custom Builder.io components on Gatsby, content modeling across ~25 pages, and HubSpot, Intercom, GTM, and ads integrations for a live publisher-facing brand site.
Engagement: 2023 – 2024
Challenge
Assertive Yield needed a production marketing site that matched a detailed Figma system across homepage, product, solutions, resources, pricing, and system pages. The original brief included Netlify CMS; the stack settled on Builder.io for visual editing with Gatsby, so editors could ship content without waiting on developers while keeping a performant static front end.
Approach
We implemented the Figma designs in HTML/CSS with Tailwind, then built reusable Builder.io components wired into Gatsby. Netcane owned content modeling for the full page set, SEO/meta, motion where the design called for it, and marketing tooling (HubSpot, Intercom, Google Ads, GTM, Analytics) so launch was not just UI — it was an operable site.
Solution
Shipped assertiveyield.com as a Builder.io + Gatsby site with custom components, structured content for ~24–25 pages, responsive desktop and mobile layouts, and the integrations the growth team needed. Visual CMS replaced the earlier Netlify CMS plan without sacrificing the Gatsby delivery model.
Outcomes
- ~24–25 page marketing site shipped from Figma
- Custom Builder.io components on a Gatsby front end
- Full content modeling owned by Netcane
- HubSpot, Intercom, GTM, Analytics, and Google Ads wired in
- SEO/meta and motion delivered for desktop and mobile
“It was great getting to know Netcane! A easy person to deal with, very calm and he has a good respond even under a lot of pressure.”